The Look: success on the road Cylk

The Look: success on the road Cylk

For Keshia Abeysekera, it was just a case of following the family business. When his father, Michel, from the corporate business retired and began his fashion business in their garage, looks Abeysekera him with fascination.

Now she is the creative director of Cylk, Melbourne-based label, he watched his father build. “I watched him grow and I’m really passionate about it,” he says. “I have several careers, but it’s really a no-brainer, as it already is passionate about making it easy to engage in.”

In the last few years have seen the label grow from an operation familiar to serious reputation Pop-up shops in the city and Armadale, a growing online presence and an award was recently presented at the International Convention in Mexico wear for the “best” way of working with fabric since 2006. Cylk forefront of fashion by the Australian, the use of production processes in the production of seamless garments.

“It is quite an innovative method of production, which eliminates a lot of waste and reduces energy consumption,” said Abeysekera.’s “The point is, the clothes, the functional are aesthetically pleasing. “

The emphasis on seamless technology and a preference for natural fibers and recycled mixed czxylk worked in their favor, not with their customers, but in their general reputation quickly for eco-friendly brand.

During Abeysekera out that Cylk makes a “small contribution”, says a lot of fast fas hion brands that have no consciousness at all.

“I think it’s better than nothing,” he says. ” We will take steps to be as eco as possible. We are so much waste in the fashion industry and I think that to have a part in it, even if it is small. “

After three pop-up shops in the last 18 months, found that although Cylk Abeysekera was developing a sequel had to pack up and leave just as customers were investing in the brand. After much discussion it was decided The flagship store will be born in a permanent retail space Chapel Street.

“

Chapel Street is perfect for us because it’s a really great coffee culture, which really fits to you our brand,” says .

” We wanted more of a lifestyle concept rather than another boutique.

“We did not want another boutique opening, we really wanted to be something else.”

With plans for a new outer surface, seems Cylk shop has all the personal touch of a family home. Everything from fittings to the hangers to the brick façade has been designed with care and dedication of the Abeysekeras.

“A lot of retailers we wanted to arrest a shopping area, which tells the story of who we are,” said Abeysekera. “We wanted an adventure.”